With the Hindi version of Pushpa touching Rs 100 crore, will South Indian films be a threat to Bollywood? | Bollywood

After making waves at the box office, the Hindi version of Pushpa: The Rice recently reached a new record when it entered. 100 crore club. With a plethora of pan-Indian projects lined up for release, such as RRR, Radhe Shyam, Salar, Liquor, Khiladi, Sakunthalam, Strength and KGF: Chapter 2, there are conversations about whether star-studded multilingual films will create stiff competition for Hindi. Pictures, re-released.

Manish Shah, who owns the Hindi rights to the action drama starring Allu Arjun, believes it will inspire the Hindi film industry to pull their pants off. “Southern films are going to be the biggest threat to Hindi films. He is acting better on satellite than in Hindi films. Its extension is now being reflected at the box office, ”says Shah, who is betting on the next big pan-Indian star next to actors Ram Charan, Vijay and junior NTR.

RRR and Radhe Shyam's Stills
RRR and Radhe Shyam’s Stills

Bonnie Kapoor, the producer of the Ajith starrer Strength, believes that the South Indian film industry continues to lead family-based content with mass appeal, and it does the trick: “Their films are superior in action, drama and comedy to heroism. They still believe in great cinema. It helps reach people. I feel that South Indian cinema and Hindi cinema have the potential to pull the crowd as long as the purpose of the story is right.

According to actor Rana Tagupathi, there is no competition between the two industries and if anything, the unification of the two worlds will bring diversity to the cinematic landscape: “Pan-Indian films contribute to the emergence of a larger and larger ecosystem. From India. Language is no longer a barrier.

Stills of liqueur and strength
Stills of liqueur and strength

Sharing a similar sentiment, Salar actress Shruti Hassan thinks it is time to “accept Southern cinema as part of the business”. “It simply came to our notice then [south films gaining national prominence] For a very long time. I grew up in a multicultural home and watched my father’s (actor-politician Kamal Haasan) Indian (1996) film and (actor) Rajinikanth’s Robot (2010). [borders]. We understand what that means in terms of market and art integration, ”he explains.

Business analyst Ramesh Bala agrees with Shah and Kapoor and says that South Indian films can attract that segment of the audience that is “ignored by the traditional Hindi market”. “Bollywood, over the last few years, has moved towards major films. With the exception of the lead roles of (actors) Salman Khan and Ajay Devgan, there are very few films made for second and third tier cities. While (actor) Aamir Khan is making films for multiplex audiences, (actors) Topsy Bannu, Rajkumar Rao and Ayushman Khurana have a specific reach and do not collect their films. 300 crore. KGF: Chapter 1 (2018), the Bhagwati series and now Pushpa have hit the Hindi belt as they have successfully delivered mass audiences, ”he concludes.

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