Organizers said Monday that next month’s Oscars will include the new “fan-favorite” prize for the most popular movie of the year voted by Twitter users, in an attempt to draw audiences back to a festival where audiences have fallen.
The announcement – to be made during the 94th Academy Awards, which air on March 27 – follows the failure of several popular blockbusters to win Oscars in the Best Category, including Spider-Man: No Way Home and No Time to Die. Picture.
Their boycott raised fears that many movie fans would skip the show. But any film released in 2021 can vote for the new category using the Twitter hashtag #OscarsFanFavorite, or through the academy’s website, which increases the chances of being honored on a blockbuster night.
Television ratings for the Oscars have dropped dramatically in recent years. Last year’s edition, which honored small, artistic films such as Best Picture Winner Nomadland, was viewed by just over 10 million viewers – a 56 percent decline from 2020, which was already at an all-time low.
As Oscar voters increasingly shunned key fees, the Academy of Motion Picture Arts and Sciences played with various reforms to increase the popularity of the festival.
In 2018, the organizers nominated Oscar for “Popular Movie” to honor blockbuster movies such as Star Wars movies or Marvel superhero movies that have amassed millions at the box office.
But after the move was mocked by critics it quickly abandoned those plans, and the new “fan favorite” award would not be the proper Oscar type.
Meryl Johnson, the academy’s vice president of digital marketing, said the move would “help create an engaging and enthusiastic digital audience that will lead to this year’s festival” and “allow fans to engage with the show in real time, discover and be in a community”. Part of the experience they have never done before. “
Sarah Rosen of Twitter said, “This collaboration is an exciting way to further engage movie fans and celebrate their love and interest in films released this year.”
– Were the hosts revealed? –
Movie fans can vote up to 20 times a day until March 3, and the approximately three winners selected will be invited to present the Oscars at next year’s ceremony.
A separate poll will ask voters to choose their favorite “movie excitement moment”. The five most popular choices – “Audiences Can’t Avoid Cheering in Theaters” – will be on display at the Oscars.
Meanwhile, reports on the possible identities of this year’s Oscar sponsors appeared in Hollywood business magazines on Monday.
Both Variety and Deadline have announced that actors Amy Schumer, Regina Hall and Wanda Sykes will share hosting responsibilities.
The academy did not comment on the reports.
read more: Spider-Man: No Way Home: Tom Holland says fans’ bigger check than ‘Oscar’ for ‘Already Achieved Everything’
Broadcaster ABC last month confirmed that the Oscars will be presented for the first time since 2018, when Jimmy Kimmel last staged Tinseltown’s most important prize-giving event.
The following year the hostless format was praised and followed by other award shows such as the Emmys, but subsequent Oscars were criticized for lack of focus and humor.
After the epidemic 2021 Academy Awards held at the Los Angeles train station, next month’s Oscars will return to the festival’s traditional Dolby Theater in Hollywood.
They are being held later than usual to avoid a clash with the February Winter Olympics and Sunday’s Super Bowl in Los Angeles.